IAB Mixx & Ad Week Summary
I recently had the privilege of attending the IAB Mixx and Advertising Week conferences in NYC. A few main themes emerged as things we should all be aware of: Advertisers Want a Creative Canvas Seth...
View ArticleCES: Not Just Hardware, But Access to New Consumers
My last week at CES in Las Vegas confirmed that everyone and their mother is buying 3D TV’s with apps, or tablets powered by Android. But amidst the deluge of geeky gadgets and frenzied excitement...
View ArticleEveryone Owns The Audience…Just Not In The Right Place
With the proliferation of data and access to consumer information, marketers have gained increased insight into their core customers. The Social Analytics industry has grown by over a dozen companies...
View ArticleSwapping ROI for LTV: Optimizing the Return of Your Best Customers
Most of us who manage marketing campaigns in ecommerce get caught up in the daily grind of writing ad copy, tweaking creative, and managing ad spend. If you’re running direct marketing campaigns...
View ArticleCPG Brand Marketers Can Cut Net Costs by Spending Smarter
A recent article in the WSJ stated that commodity price increases are taking a toll on CPG margins and profit. Prices have gone up so fast that brands are left with the decision of either passing the...
View ArticleAdvertisers – Where Are Your Most Valuable Customers?
Let’s cut straight to the point, even though digital ad targeting has become significantly more advanced over the past few years, brand advertisers have significantly less clarity into the tools that...
View ArticleGaining Access to Retail Metrics that Matter
The lack of quality metrics available continues to stymie the advertising industry’s ability to justify spend. While still important, a “click” and/or “view” just doesn’t get me that excited anymore....
View Article“Measuring Shopping Media” at JUMP NY
Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online. But how do brands truly measure their...
View ArticleClik here to view.
Who’s Buying TVs for the Super Bowl?
It’s no secret that many households spend on the latest and greatest TVs when leading up to the Super Bowl. In fact, after I initially began working in retail a number of years back, I was surprised to...
View Article
